AS BY DF - FALL 2022

This is one of the many projects I’ve worked on for As by DF, a Californian luxury women’s brand founded by designer Denise Focil. We’ve collaborated for many years (10+) on the development, production, and communication of her brand, and we still work together today.

Here I should be showing a few sketch examples I created for the production phase of the collection, but since I’ve signed an NDA, I can only show off my skills in drawing cool bugs instead:

A few months later comes the most exciting part of the job: the shooting. I collaborated with Paul Morel Studios and handled all the post-production of the images, whether for the lookbook or the website. Here are a few examples:

Gorgeous! We shot this one in Peru, near Machu Picchu:

After the fun part comes the technical one. Here are a few examples of e-commerce assets I produced for our brand’s website and for fashion retailers such as Saks Fifth Avenue, Neiman Marcus, and Bloomingdale’s.

Here’s the before and after of the post-production process:

And here’s the complete front shots of the jacket:

Here’s a preview from As by Df website where many of the assets we made come together:

And finally comes the press, here’s Kelly Rowland wearing our Denise Leather Pants: