RIDEALONE MASCOTTE DESIGN AND COMMUNICATION

My fiancée and I worked together to develop a very cute mascot for some informative brochures, designed for both educational and corporate purposes.

The client is a tour operator specializing in e-bike tours. They asked us to create a mascot for their school and educational program.

Here are a few sketches we created during the research and development process:

Various iterations of a funny bike, and here’s Dino (my favorite):

And here are the final sketches we proposed to the client:

We drew inspiration from the world of cartoons, such as Looney Tunes, The Simpsons, and even Windows clipart.

In the end, the client chose this cute girl with her helmet and flash t-shirt:

And finally, here are some pages from the educational proposal. We combined everything together, even some photos I took in the hills to give it context, and I decided on this funny explorer look:

Then I made the corporate version. Of course, it isn’t as playful as the educational one (which I personally prefer), but it still looks cool and functional.

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