Everli

Social media planning

Here’s an editorial plan I developed as an assignment for Everli, an online grocery-shopping aggregator. I started by analyzing the strategies adopted by competitors:

  • Competitor content strategy analysis slide featuring Spotify
  • Competitor content strategy analysis slide featuring Klarna
  • Competitor content strategy analysis slide featuring IKEA

Then I included some statistics to better understand the frequency, quality, and quantity of the content created:

Social media statistics comparing competitor publishing activity

Finally, I developed the full editorial plan, including post scheduling, content, and KPI setting, along with examples and case scenarios:

  • Editorial strategy overview slide based on collected research data
  • Weekly content calendar showing the first half of the publishing schedule
  • Weekly content calendar showing the second half of the publishing schedule

Along with a few examples and case scenarios:

Content plan example including Sunday scheduling, KPIs, and scenario breakdowns