JET HR

Web development & Branding

This is a branding project I developed as an assignment for Jet HR. The task was to create a welcome kit for new employees that communicates the company's values.

First, I briefly analyzed the brand communication and compared it with the briefing, which was slightly different in terms of goals and tone of voice.

Then I defined the strategy and the personas based on the previously mentioned analysis.

After consulting various office gadget printers and suppliers, I developed all the mockups for the “Easy Pro” persona and created an inventory of all the prices and welcome kit elements.

After that, I developed the mockups for the “Playful Cool” persona, which also features a digital card with a QR code link.

Finally, here is the completed kit with all the elements assembled together.

Here I designed and developed the digital welcome card experience, which includes a “Welcome on Board” page and a copy-link CTA meant to be shared on social networks. To support sharing, I also developed an Open Graph preview.

Here is the link to the final “Welcome on Board” digital experience. (The QR code works too!)