Frame of the ridealone mascotto taking a selfie in front of a churc in asolo Frame of the ridealone mascotte in a terrace beaneath the unesco valdobbiadene hills Frame of the ridealone mascotte riding a bike in valle delle mure in montegrappa Frame of the ridealone mascotte waving hello at the top of rocca d'asolo Frame of the ridealone mascotteriding a bike in the country near the piave river

Ridealone

Graphic design & brand identity

My fiancée and I worked together to develop a very cute mascot for some informative brochures, designed for both educational and corporate purposes. The client is a tour operator specializing in e-bike tours. They asked us to create a mascot for their school and educational program. Here are a few sketches we created during the research and development process:

Early mascot sketch of a bike character with expressive eyes Concept drawing of a bike-shaped mascot with a playful face Mascot exploration sketch featuring a bicycle character design Alternative bike mascot concept with cartoon-style proportions

Various iterations of a funny bike, and here are a few other character ideas (Dino the dinosaur was my favorite, but the squirrel was also looking great):

Concept sketch of a dinosaur mascot wearing a helmet in a confident pose Cartoon squirrel mascot holding a helmet with a funny toothy expression

And here are the final sketches we proposed to the client:

Presentation board showing the final mascot sketch proposals

We drew inspiration from the world of cartoons, such as Looney Tunes, The Simpsons, and even Windows clipart. In the end, the client chose this cute girl with her helmet and flash t-shirt:

Initial concept sketch of the chosen girl mascot wearing a bike helmet Black-and-white refinement sketch of the girl mascot character Final full-color illustration of the Ridealone girl mascot

And finally, here are some pages from the educational proposal. We combined everything together, even some photos I took in the hills to give it context, and I decided on this funny explorer look:

  • Educational brochure cover featuring the Ridealone mascot character
  • Brochure page showing illustrated tour routes and activity highlights

Then I made the corporate version. Of course, it isn’t as playful as the educational one (which I personally prefer), but it still looks cool and functional.

  • Corporate brochure cover for Ridealone company tours and team-building activities
  • Corporate brochure page outlining available tour experiences and services