Alpinestars

Graphic design & post-production

It would be impossible for me to define the full amount of work I’ve done during my 10+ years at Alpinestars. I’ve spent at least one third of my life there, working primarily as a photo editor and, more generally, as a graphic designer, along with many other roles depending on what was needed at the time.

My work was split between the main Alpinestars brand—covering everything visible on the website as well as internal communication of all kinds—and AS by DF, a sub-label of Alpinestars. I also contributed to RSRV, another high-end fashion project developed by the company, which, like AS by DF, was under the creative direction of Denise Focil (my boss).

Screenshot of the Alpinestars e-commerce website design

Overall, I worked more on the fashion branch of the brand than on the motorsports line, although I also did a significant amount of work for the main brand.

Close-up detail of an Alpinestars RSRV fashion jacket

Here is an example of an RSRV collection I worked on. Once again, we partnered with Paul Morel Studios for production, while I handled post-production.

Model wearing a black-and-white jacket from the Alpinestars RSRV collection

And of course, here are the e-commerce shots:

  • Front view of the Alpinestars RSRV hoodie photographed for e-commerce
  • Side view of the Alpinestars RSRV hoodie in studio lighting
  • Back view of the Alpinestars RSRV hoodie for product presentation

And here’s Vogue featuring RSRV:

Screenshot of Vogue featuring the Alpinestars RSRV collection